Interactive stand to promote Mercedes-Benz IO during the Web Summit in partnership with Jack the Maker. Visitors could interact with the brand at the stand, where they could use an adapted arcade machine (with live streaming) and drive a miniature Mercedes remotely in real-time (which was located in the Mercedes-Benz IO office, 8 km away from the activation).
Office Race Mercedes Benz-IO
Interactive stand to promote Mercedes-Benz IO during the Web Summit in partnership with Jack the Maker. Visitors could interact with the brand at the stand, where they could use an adapted arcade machine (with live streaming) and drive a miniature Mercedes remotely in real-time (which was located in the Mercedes-Benz IO office, 8 km away from the activation).